Smashbox Cosmetics Introduces Shade Extension to ‘Be Legendary’ Lipstick

‘Be Seen’ Prime & Plush Lipstick was created by the Network of Black Leaders and Executives at Estée Lauder.

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By: Lianna Albrizio

Associate Editor

On National Lipstick Day, Smashbox Cosmetics is introducing a shade extension to its iconic Be Legendary Lipstick called “Be Seen” Prime & Plush Lipstick. The red lipstick was developed and carefully curated by women of color, for women of color – created by the Network of Black Leaders and Executives (NOBLE) at the Estée Lauder Companies.   Ideated in the world-renowned Smashbox Studios in Los Angeles, Global Pro Lead Artist Lori Taylor Davis, Executive Director of R&#0...

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